Motion graphics is the craft of making things understandable in motion: a sixty-to-ninety-second film that explains a product, service or awkwardly complex process in a way the viewer does not skip. PBDP builds motion graphics and animation from the script outward, never from the effect inward — because a beautiful video carrying the wrong message is only an expensive way to be ignored. The deliverable is a film that works on your website, in your Instagram feed, on a trade-show screen and inside a paid campaign, giving every channel one shared voice.

What motion graphics is — and when you need it

It is still graphics — typography, illustration, icons and the assets of your brand identity — set to movement, timing and sound. Three jobs dominate: explanatory (how it works, why it matters), promotional (product or campaign teaser) and corporate (company profile, annual report, internal training). If your offer needs explaining — a SaaS product, an app, equipment, an insurance flow — motion is the fastest route to comprehension; if you sell physical goods, the 3D sequences feed straight into your catalogue and product pages.

What you receive from a motion project

• Script and message architecture: voice-over copy and argument order written for the audience persona, with a recommended runtime and rhythm.
• Storyboard: frame-by-frame pre-visualisation approved before a single animated second exists — the moment where changes are still cheap.
• Scene and character design: bespoke illustration or an icon kit and key frames drawn in your brand's visual language.
• Animation and timing: motion built to industry easing standards, cut to the narration, closing with a custom animated logo sting.
• Voice and music: Persian or English voice casting, original or licensed score, and a final mix that survives phone speakers.
• Multi-format exports: vertical and horizontal cuts for social channels, touchscreens, conference halls and web, each compressed appropriately.
• Reusable project files: sources, fonts and scene layers delivered so future edits and new teasers never start from zero.

How we produce it

1. Brief and objective: audience, core message, placement channels and the single action the video must trigger — a download, a call, a webinar signup.
2. Script approval: copy written and signed off; the cheapest stage of the project, because mistakes here are still just text.
3. Storyboard and scratch audio: scenes blocked against a temporary voice track so timing is locked before animation starts.
4. Design and animation: scenes produced; where the product is an interface, the app or website UI is built as a polished animated mockup.
5. Sound design and finishing: music, effects, colour pass and bilingual subtitles.
6. Delivery and publication: masters, thumbnails and GIF teasers supplied, then embedded on the corporate website and channel uploads.

One version per channel — and yes, video has SEO too

A video not engineered for Instagram dies on Instagram: the muted version must read through large subtitles, the first frame must be the hook, and the runtime must follow the feed's rhythm. For product pages we build the long-form horizontal master instead — video lifts dwell time, and that signal compounds with the work of SEO and digital marketing. Good video even lowers ad costs: a richer landing page earns better campaign quality scores. Selected films are available in our project archive.

Frequently asked questions

How long does a motion graphics video take?

Two to four weeks is typical for a 60-90 second film with bespoke script and design. Trade-show deadlines can be met with a parallel team and a 24-hour script approval discipline — the schedule breaks on slow sign-off, never on the animation itself.

What determines the price?

Runtime, animation style (illustration, 3D or mixed), number of language and channel versions, voice casting and music licensing, and the depth of sound design. Short social cuts cost far less than the mother film, which is why we usually propose one master plus several derivations in a single contract — the per-asset cost falls sharply.

Can I update the video myself later?

Yes. Source projects, fonts and scene layers are handed over with the master. Small changes — a price, a phone number, a new screenshot — can be made in-house, and bigger remakes reuse the same scene system, so a second film never costs what the first one did.

For a script proposal and budget, contact the PBDP team. Describe the message and the audience, and on the first call we will tell you honestly whether a sixty-second video is worth making for you.