Out-of-home is advertising's most unforgiving medium: a motorist grants your billboard three seconds, from fifty metres, with no scroll-back and no skip button. PBDP designs outdoor advertising from the rule of "one message, one image, one read" and delivers it as a production-ready artwork at true ten-metre scale, printed and installed to survive daylight. Done well, a city-scale campaign builds a credibility no digital banner can; done badly, it becomes the most expensive thing the city never notices.

The out-of-home family — and picking the right format

The medium spans a wide range: highway billboards, urban stands, metro station city-lights, building wraps, vehicle wraps, shop signage and interactive exhibition installations. Each has different viewing distance, dwell time and audience behaviour — a three-second roadside read is not a poster a commuter stands next to for two minutes. In the brief we match format to your audience's travel routes and media budget, and design specifically for the chosen one; if your identity is not ready for large scale, that rework sits inside brand identity design.

What you receive from an outdoor campaign project

• Campaign concept: the mother idea, built to scale from a twenty-square-metre board down to a web banner without losing its punch.
• Primary artwork per format: each media size gets its own composition, respecting the real viewing distance and time of that location.
• Field legibility test: the design is simulated in situ — daylight, night lighting, driver angle and sightline — before sign-off.
• True-scale production files: resolution-matched output for the actual dimensions, correct CMYK, outlined fonts and allowances for print seams, wind slits and hems.
• Urban supporting set: artwork extended consistently with your corporate stationery and catalogue so the campaign speaks one voice at every touchpoint.
• Digital and motion versions: LED screens receive an animated cut produced by our motion graphics team; social channels get vertical and square crops.
• Offline-to-online path: QR codes wired to a dedicated landing page so street attention becomes a measurable lead rather than a memory.

From brief to installation

1. Media brief: site locations, route audiences, campaign window and objective; messaging aligned with any concurrent paid campaign.
2. Concept routes: one mother idea in two execution routes, screened by the "understood from ten metres in three seconds" test.
3. Design and review: the chosen route is executed, feedback applied once, and the final version locked.
4. Production artwork: true-scale layout with print seams, wind slits and installation margins calculated.
5. Print supervision: colour controlled on the actual flex or banner substrate; a physical proof is approved before dispatch.
6. Post-install check: a site visit with documentation photos for our project archive, plus a performance read for renewal or relocation decisions.

The three-second rule and large-scale legibility engineering

On a five-metre board, what looked "clean and minimal" on a desktop monitor carries exactly as much as it should — type breathes at city scale. So we size lettering from cap height — the rule of fifty metres of readability per ten centimetres of height — test the colour layer under night lighting, and cut the message to one unambiguous sentence. The discipline mirrors our UI design practice: one call to action per screen. Outdoors it is the same law: one number, one word, one QR per board.

Frequently asked questions

How many versions does a campaign need?

One mother concept plus one adaptation per format: horizontal billboard, vertical stand, LED cut and digital crops. History shows more sites behind one strong design outperform several half-finished designs; repetition of a coherent image is what actually sticks in a city's memory.

Is design priced separately from printing and site rental?

Yes. Surface rental — billboard, metro panel, bus body — plus printing and installation are media costs billed separately. We deliver the design and production files, help select the printer and rigging contractor, and supervise the output; all figures are quoted transparently before the contract so the campaign budget is never ambushed mid-flight.

Does outdoor work help digital results at all?

Indirectly, yes: street-level presence reliably lifts branded search volume — which is exactly what you want to own in Google's results. Route the QR to a properly built landing page and offline attention converts to measurable, attributable online leads.

For a city campaign concept and an honest cost estimate, contact PBDP — send your target routes and dates, and we will return format, site and design recommendations as one package.