In Iran, social networks are not shop windows; they are sales channels. For most trade sectors Instagram is the first place a customer checks to decide whether a business is serious, and in industrial and professional services LinkedIn is where you meet the actual decision-maker inside an organisation. Yet most company pages confuse "posting" with marketing. PBDP runs social media marketing on three layers: positioning and strategy, consistent recognisable content production, and engagement plus paid campaigns that turn followers into enquiries. Success is measured in direct messages, calls and form submissions — not in likes.

A social channel is a sales channel, not a poster archive

A page that only publishes discount banners and product photos gives nobody a reason to follow it. Audiences want three things: practical education, human behind-the-scenes proof and social validation. So we build the calendar from the customer persona, starting with the questions your salespeople answer on the phone every day. Content that works in Instagram opens the problem inside three seconds; on LinkedIn it opens with a real experience and a number; both close with a specific action. None of this survives without a clear visual identity — if you do not have one yet, we begin with brand identity design.

What actually performs in the local market

Across our projects, short practical education, product footage in real use, named client testimonials and direct answers to buying objections produce the strongest engagement. Purely decorative graphics and motivational quotations are dead weight on a commercial page. For B2B companies, the specialist articles and case studies generated by your content SEO strategy make the best LinkedIn diet: written once, consumed in several formats. In consumer categories, reels and product video are produced through motion graphics animation and dedicated social media visual content.

What you receive

• Presence strategy: channel selection based on audience, tone of voice, content pillars and a success metric for each network.
• A monthly editorial calendar: every post listed with headline, format, publishing time and the objective it serves.
• Content production: graphic design, caption writing, filming and short editing inside one coherent visual package.
• Community and inbox management: disciplined replies, scripted answers to frequent questions and conversation steered toward a sale.
• Paid campaigns: targeted social advertising coordinated with Google Ads and PPC and measured on purpose-built landing pages.
• Performance reporting: audience growth, engagement rate, enquiries generated and cost per lead, folded into web analytics and reporting.

How we deliver it

1. Baseline review: analysis of your current page, your competitors and the content that genuinely gets seen in your sector.
2. Positioning: the brand message, the target audience and the reasons you are different from the four rivals beside you.
3. Template design: reusable post and story layouts so the feed is recognisable at a glance.
4. Publishing and engagement: calendar execution, daily replies and fast handling of comments and reputation issues.
5. Review and rotation: monthly subtraction of the numbers, dropping formats that underperform and scaling what wins.

The number that matters: from follower to invoice

Follower count on its own is worth nothing. What matters is how many of those people enter your contact database and how many buy. That is why, from month one, enquiries from Instagram and LinkedIn are logged in a system and passed into email marketing automation sequences. The practical effect is that a page which previously only produced visibility starts producing an audience asset you can sell to for years.

Frequently asked questions

How many posts per week are enough?

Three to five Instagram posts plus one or two LinkedIn articles, supported by daily stories. Consistency beats volume: a month of queued posts published in a burst loses both the algorithm and the audience.

Should we run the page ourselves or hand it over?

Both models work. With an internal team we supply strategy, templates and training and they execute. Without one, you take the full service from production through inbox management to reporting. Either way, account ownership and login access stay in your name.

When does social media marketing show commercial results?

Engagement and audience growth are visible from the second month. Revenue effect follows the buying cycle of your product — typically three to six months, and often as early as week four in categories where purchase decisions are quick.

To get a realistic content plan for your Instagram or LinkedIn presence, contact the PBDP team, and review the full scope of our work on the services page.