Publishing is the final twenty percent where most mobile projects stumble: developer accounts, package signing, privacy forms, screenshots, title and description, plus the reply you owe a reviewer. Alongside it, app store optimization decides which search phrases you appear for and how many of those visits turn into installs. At PBDP we treat App Store Publishing and ASO as a continuous service rather than a single moment — from technical package preparation and account ownership through keyword research, visual assets, rejection resolution and months of ranking and install monitoring afterwards.

What ASO is, and how it differs from SEO

ASO can be described as search optimisation for a store product page, but three differences matter. First, there is only one page to rank, and its variables are few and countable: title, subtitle, keyword field, description, age rating and category. Second, the algorithm does not read text alone — install velocity, uninstall rate, engagement and star ratings feed the ranking, so product quality is part of your visibility. Third, the reader is evaluating a commercial promise before installing, which means copywriting and screenshot design move the conversion rate directly. That is why we start with keyword and competitor research and then tune the technical layer with the same discipline we apply to technical SEO.

What you receive

• Accounts and ownership: creating or recovering Google Play, App Store and regional marketplace developer accounts, with verification, organisation details, payment settings and team roles.
• Technical package preparation: versioning, signing and integrity, Android App Bundle output, OS target-level configuration and the privacy manifest that accompanies both Android builds and iOS ones.
• Store copy: title, subtitle, short and long description, feature list and keyword set, written in both Persian and English.
• Visual assets: device-framed screenshots, feature graphic, icon and an optional preview video, built from layouts produced in app UI design.
• Review and rejection management: responding to policy questions, resolving rejections, supplying demo access and preparing everything a reviewer needs.
• Monitoring and reporting: keyword rankings, store page conversion rate, install volume, ratings and reviews, delivered as a monthly report with recommended actions.
• Ongoing improvement plan: title and screenshot experiments, coordinated with app maintenance and updates so every release creates a fresh opportunity to be discovered.

The publishing and optimisation process

1. Input audit: the product, the brand name, the category and the state of existing accounts — many projects begin with a login that belongs to a former employee.
2. Phrase research: extracting what users actually type inside store search and prioritising by volume against competition.
3. Asset production: writing copy, designing screenshots and preparing a build with clean version numbering and release notes.
4. Closed testing: releasing to a closed or beta track to validate payments, policies and the first real feedback.
5. Formal submission: review handling in Google Play, the App Store and local marketplaces, with follow-up on every reviewer response.
6. Continuous optimisation: reading store stats, revising title and artwork, and where useful running install campaigns through paid user acquisition.

Regional stores and global stores: two routes, two problem sets

Iranian marketplaces each have their own rules, signing tools, in-app payment systems and identity checks. The advantage of the local route is rial payment rails and Persian-language support; the recurring problems are discovery, closed ranking mechanics and occasionally unusual permission requirements. On the global side the first obstacles are administrative: opening and keeping a developer account, payment and tax settings, policy differences, and submitting a build that clears review without correspondence. We maintain a single release calendar across both routes so version numbers, copy and support stay aligned everywhere the product is listed — whether the binary comes out of a cross-platform app codebase or separate native projects.

Frequently asked questions

Can we publish without a Google developer account?

Yes, and in practice many Iranian products lead with local marketplaces, plus secondary distribution such as direct installation files or a dedicated subdomain. If your users are outside the country, the Google Play and App Store routes become essential, and in that case we make the account requirements, currency costs and long-term maintenance explicit before the contract.

How long before the app ranks in store search?

For low-competition phrases, movement appears within two to six weeks; for crowded categories such as food delivery the horizon is longer and depends on the product itself. What changes faster is page conversion — better copy and screenshots start paying for themselves within the same week, since more installs then reinforce ranking.

My app was rejected. What do you do?

We identify the exact clause in the reviewer's message — missing demo credentials, a policy conflict, unnecessary permissions or a build problem — and fix that specific item rather than resubmitting and hoping. In our experience most rejections come from incomplete information given to the reviewer, not from product quality, which is why a second submission usually clears.

If you already have an app that nobody finds in the store, or a new release on the way, contact PBDP and we will audit your current store listing at no charge; published products can be seen in our portfolio.